Aitana: The AI Influencer Changing the Game
Aitana, an AI-created model from Barcelona, is revolutionizing the concept of influencers. Designed by The Clueless agency during a challenging time for its founder, Rubén Cruz, Aitana represents a solution to the unpredictability of human influencers. She’s a vivid, pink-haired 25-year-old virtual persona, whose lifelike attributes have captivated audiences, earning her up to €10,000 monthly, though her average earnings hover around €3,000.
Aitana’s Digital Life
Aitana’s existence is curated weekly by her creators, who meticulously plan her activities and social media posts. Without actual photoshoots or wardrobe changes, the team uses AI and Photoshop to craft her life stories, giving her a relatable and engaging online presence. She portrays a fitness enthusiast with a well-defined personality, setting her apart from traditional models who often remain personality-neutral.
Market Impact and Controversies
Aitana’s success has led to the creation of another AI model, Maia, and an influx of requests from brands for personalized virtual models. This trend offers a cost-effective alternative to working with human influencers, challenging the high earnings of celebrities like Kim Kardashian. However, the initiative faces criticism for promoting unrealistic beauty standards and the over-sexualization of virtual models.
